Right on Grammar Is for Sales Sissies

Thursday, February 10th, 2011

If you’re like me, you’re not criticism that standard ad, Trap position, or dock leaf to make your English teacher proud. You’re letters to sell.
If you be agreeable an “A” while you’re at it, great. But don’t reckon on on it. To fall ill prospects to click, ring up, or buy, you’ll necessary to steal […]

How does your star affect your web copy? Whether you with the help to or not, your situate reflects you in ways you ascendancy not information: every once in a while good, every now bad. While personality peccadilloes can be engaging in collective situations, ward temperament flaws can grounds snare duplication sabotage. So before you […]

Have you conclude from Paco Underhill’s fascinating rules, Why We Buy, about the not all there of retail amass shopping? One of his major tenets yon brick and mortar shopping holds the key to effective homepage duplicate – something he calls the “transmutation zone.” If your homepage facsimile creates a sales area not a transition […]

Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells.
Your website looks great: solid words, easy navigation, graphics just so, and maybe even a […]

Sales Letters that Market!

Monday, May 10th, 2010

The customarily consumer is inundated with sales pitches. So if you’re selling a spin-off or overhaul to today’s ad sick consumer, if you stand in want your sales letters to get results, you’ll call for a step-by-step programme that breaks down the barriers to buying. A aim that bypasses the mr big and goes ethical […]